Posted by Amazon, where ideas and opportunities can turn into a full-time business. At its core, selling supplements on Amazon is a profitable idea, as there are already many supplement sellers outshining in the health and wellness world, and it is your time to shine. But how can you sell supplements on Amazon?
You don’t need to worry; in this article, we will explain how you can sell supplements on Amazon, from market research to product selling, whether you are a new seller or a professional seller, and navigate a crowded supplement marketplace. So, are you excited to scale up your success in one of the largest marketplaces in the world? Let’s read.
Why Sell Supplements on Amazon?
This question comes into every seller’s mind, but you should know that selling supplements on Amazon is not just listing products on a website; it means you are in a booming global market where health-conscious consumers are searching for supplements that you want to sell. So, why not sell supplements on Amazon? Here are some reasons that will blow your mind and agree to sell supplements on Amazon.
Large Customer Base
Amazon has a large customer base worldwide, with more than 300 million customers in over 20 countries, which means millions of buyers visit the platform daily, and your potential customers may convert into product sales. As Amazon has huge traffic daily, it provides different Amazon advertising services to reach your supplements to a targeted audience. Selling through Amazon opens up a global market for your supplement business and helps to achieve high sales volume from the local to the global market.
High Demand for Health Products
Over the past decade, people have become health conscious and aware of the need to live a healthy life; therefore, the supplement industry and demand for dietary supplements are rapidly growing. Selling supplements on Amazon is the best opportunity to grab this demand and turn it into massively profitable sales. As Amazon is also an international market, you can sell your supplements in the international market and expand your business through Amazon’s global sales.
Trusted Marketplace
Amazon is a trusted and best e-commerce platform to sell supplements, with the best shopping experience, strong customer service, a no-hassle return policy, and strict product listing policies, which may increase conversion rates and repeat customers. This trust attracts customers to buy and sellers to sell their quality products. This trustworthy service builds sellers’ credibility and confidence levels. Customers also give reviews and ratings to products, which not only makes it easier for others to buy a product or not but also helps sellers improve their products and services.
Logistics and Fulfillment
Through FBA, the seller can tap into the Amazon Logistics network, a giant network of storage facilities, packing facilities, and shipping stations, whereby the supplements are stored, packed, and shipped, reducing the operational burden.
Global Reach and Scalability
Amazon supports the effective global scaling of supplement businesses with no physical presence, providing for all infrastructural needs to operate and conveniently address the increased demand for supplements.
Amazon Policy for Dietary Supplements
Selling supplements on Amazon goes beyond just listing your product and selling it to customers. Before all this, your products should meet the Amazon supplement policy to ensure your success on Amazon. Here are all the detailed policies given below:
Which Dietary Supplements Are Regulated by Amazon’s Policy?
Policy Compliance: Steps for Testing Verification
Amazon conducts product testing to confirm that products meet Amazon’s policy. Amazon sends you testing results after successful product testing. Follow these steps to request a testing verification.
- Go to the “Manage Your Compliance Dashboard.”.
- Click “Add or Appeal Compliance” next to the product.
- Select “Request lab service.”.
Policy Violations
Selling supplements on Amazon is an opportunity, but some strict guidelines should be followed. Understanding Amazon’s Supplemental Policy will protect sellers from potential policy violations that may result in their account suspension. Amazon has the right to take action under the Amazon Services Business Solutions Agreement if the seller does not provide the necessary information related to supplements, the provided information is found incorrect, or the products do not comply with its updated dietary supplement policy.
How to Sell Supplements on Amazon
Selling supplements on Amazon involves far more than simply listing a product. Below are steps to explore how to sell supplements on Amazon effectively to exploit demand, creating listings that build trust with your customers through proper marketing and customer service. Every step involved, right from understanding demand to listing and optimizing in the best way, involves careful planning and execution.
Step 1: Understand Amazon’s Supplement Policies
Before you start selling supplements on Amazon, it’s crucial to understand the platform’s rules and regulations. All the rules and regulations are already explained at the starting of the article. Some of the remaining key points are explained below.
- Packaging Requirements: The supplements should be new, sealed in the original manufacturer’s packaging, and with the codes placed on the packaging by the manufacturer or distributor, such as matrix codes, lot numbers, or serial numbers.
- Labeling Requirements: Dietary supplements must be labeled with a name in English, supplement quantity, ingredient lists, and the name and address of the manufacturer or distributor. Supplement labels should not claim that the supplements are “FDA-approved and should not use the FDA logo.
Step 2: Create your Amazon Seller Account
Create an Amazon seller account to start selling supplements. Log in to Amazon Seller Central. Click the Sign-Up button and set up your seller profile by filling in your details, such as name, address, phone number, etc.
Step 3. Dietary Supplement Sourcing
Where to source your supplements may well turn out to be the key to your success on Amazon. Quality is relevant to everything when it comes to Amazon supplements. You can either label your brand of supplements or outsource products from manufacturers.
- Suppliers: Get supplements from suppliers who can offer you quality supplements, label them privately, and sell them under your brand.
- Create your brand: Build a quality supplement brand and register it with the Amazon Brand Registry, which allows brand owners to use tools that help protect the brand and enhance product listings.
Step 4: List Your Products
List your products after successfully setting up your account and verifying the seller account. Your product listing is your storefront. A well-optimized listing has a product title, bullet points, a description, images, and quality trending keywords that increase your product sales. Alternatively, hire the best Amazon product listing experts.
Step 5. Pricing Your Products
Price your supplements competitively to grab customers’ attention. That means, while deciding pricing, incorporate all manufacturing, packaging, shipping costs, Amazon’s referral fee, FBA fee, and other fees, along with considering competitor pricing.
Step 6. Fulfillment Options
Amazon offers two fulfillment options: fulfillment by Amazon (FBA) and fulfillment by merchant (FBM).
- Fulfillment by Amazon handles all product storage, shipping, customer service, and returns in FBA; therefore, the price is sometimes pretty high.
- In merchant fulfillment, you are responsible for storage, shipping, and customer service, but it’s less expensive compared to fulfillment by Amazon.
Step 7. Advertise Your Supplements
Amazon offers different advertising options, such as sponsored products, sponsored brands, or sponsored displays, to help gain more sales and better visibility. Optimize your Amazon PPC campaigns daily. Use external marketing sources to drive more traffic and sales.
Conclusion
First off, you’ll need to understand the market. Selling supplements on Amazon requires proper planning. Follow this guide to attract health-conscious consumers as you start to sell your supplements on Amazon. Checking what consumers want means researching trends and understanding the needs and preferences of your target audience. Use the analytics tools from Amazon to track sales and customers’ behavior when making your strategies. So take your next big step in the supplement business with confidence, and let it start your journey to success.
