Posted by For Amazon sellers, Amazon holidays are always profitable as they increase their sales, visibility, and revenues. Now it’s time to boost sales and profit on Black Friday and Cyber Monday. Amazon sellers need selling tips to make the most of it, but how will you ensure that your Black Friday Marketing Strategy stands out in the competition?
Read our guide on how Amazon’s Fulfillment by Amazon (FBA) sellers can prepare for Black Friday and Cyber Monday 2024. Whether you’re a seasoned seller or just getting started, these pivotal days are not just about selling products but strategically positioning your products to grab the attention of millions of customers.
When are Black Friday and Cyber Monday 2024?
In 2024, Black Friday will fall on November 29, the fifth Friday of November, following Thanksgiving Day, a widely celebrated holiday in the USA. Cyber Monday, also known as Cyber Week, will take place on Monday, December 2, 2024. Black Friday and Cyber Monday are major shopping holidays in the United States and are especially important for Amazon sales.
The Benefits of Joining Black Friday and Cyber Monday Sales
Are you ready for one of the biggest shopping events on Amazon? But Why Should You Get Involved? This event can take your Amazon business to the next level, so here we understand the major reasons to take part in Black Friday and Cyber Monday.
Achieve Greater Sales and Revenue
Black Friday and Cyber Monday are two of the most important days in an Amazon FBA sellers calendar in 2024 to drive sales and revenue for your business. Consumers and sellers are continuously looking out these two shopping days to get the highest discounts and sales. If you are ready to make a high profit on these shopping days, make sure that your products and preparation are best for your competitors.
Boost Your Brand’s Presence
Selling on Black Friday and Cyber Monday increases brand awareness and strong visibility through this high-traffic day dominated by millions of shoppers looking for deals. Here, you attract new customers with great deals, discounts, and Amazon advertising services, which help you to place on top and in search visibility during sales events and regular sales days.
Clear Old Inventory
Black Friday and Cyber Monday are excellent days to clear old inventory and add a new stock level. By discounting older products or running lightning deals, etc., you can clear surplus stock, attract customers, and divert them to new, fresh products. These days assist sellers in understanding what to sell on Amazon for maximum profit in the upcoming events.
What to Sell on Black Friday and Cyber Monday?
These two shopping days are a golden opportunity for every new and professional seller to soar their sales. But what should you sell to make the most profit? You should know what a high-demand product is on Amazon and should view the previous year’s sales.
But how do we do it? Well, do not worry; electronics, clothing and accessories, and toys are the selling products on Black Friday and Cyber Friday on Amazon that catch the eye of holiday shoppers.
How to Plan and Prepare for Black Friday and Cyber Monday 2024
Black Friday and Cyber Monday are important dates for Amazon FBA sellers in the 2024 calendar to increase your Amazon sales and attract new customers. But how can you ensure your brand is outstanding in this competition? The following guide will take you through some steps to prepare for Black Friday and Cyber Monday, 2024.
Early Preparation: Strategize and Plan Ahead
Set your objectives first: what do you want to achieve? Is it more sales, brand awareness, or clearing the inventory? After setting goals, start planning a few weeks ago right from the event to help shape your black friday marketing strategy, such as what your competitors are offering and past years’ trend analysis on Black Friday and Cyber Monday.
Plan Your Promotions and Discounts
Promotions and discounts are the best ways to attract customers and make sales. You can start pre-sales promotions a few days before Black Friday and Cyber Monday in advance to grab customers. In addition, create lightning deals, Prime Exclusive Discounts, flash sales, Cashback Promotions, bundled pricing, and coupons on high-quality products to make a purchase.
Also, fast and free shipping and a no-hassle return policy increase impulsive purchases. Reward your loyal customers with early access to deals or exclusive discounts.
Track of Your Sales and Results
Monitor real-time results of your Amazon PPC campaigns, conversion rate, average order value, traffic source, and FBA inventory using Amazon Analytics tools, or you can go through InstaTrackPro a near-hourly-based real-time Amazon Analytics software.
After the event, conduct a detailed analysis to learn feedback, what went well and what didn’t, and areas that needed improvement to turn these insights into more success for upcoming Amazon events.
Inventory and Logistics Management
Keep sufficient stock of the best-selling items to avoid stock-outs and missed sales opportunities; pay attention to FBA storage type capacity limits if using Amazon’s Fulfillment by Amazon. Order tracking to keep fulfillment on time, understanding of Amazon packaging requirements for fba sellers across all products. Consider express shipping for those last-minute shoppers. Contact your supplier to get product delivery on time for expected demand.
Effective Product Advertisement
Online advertising is essential to prepare for Black Friday and Cyber Monday sales. With the help of email marketing, influencers, social media, and running product-relevant ads can lead to maximum reach for more customers. With retargeting ads, you can attract customers who have already shown interest in your products and haven’t bought anything yet.
Except for this, most sellers use Amazon-sponsored ads to advertise their products, as this has many benefits compared to other advertising, but it may be costly for you.
Product Listing Optimization
Optimizing product listings for Black Friday and Cyber Monday means that you should be able to stand out in the competitive marketplace and drive more sales. Therefore, you should know about Amazon Product Listing Optimization & Guidelines to avoid penalties.
Utilize Black Friday and Cyber Monday keywords, “limited edition” or “special offer,” in your titles, product descriptions with secondary keywords, and high-quality product images to improve search visibility, engagement, and conversion rates.
Create Amazon Storefront
Amazon Storefronts entitle FBA sellers to create a custom-built digital storefront on Amazon to showcase products and other information in a visually appealing and branded way on the front. This feature helps sellers build a strong brand identity to drive more sales. Moreover, you can also add your social media profile links on your Amazon storefront to provide additional information to your customers.
Pro Tips
- You have to ensure that your website has great visuals, dynamic layouts, and better website performance to handle sudden traffic increases to avoid slow loading or site crashes, two-factor authentication, and secure payment gateways that help to keep customers’ data safe and build trust.
- Your customer service should be quick and effective, answering queries and attending to problems. Make clear your return and exchange policies. The best customer can make customers into long-term buyers.
- Offer post-event deals: a follow-up sale or discounts on related products to clear your inventory and keep customers active.
Challenges of Black Friday and Cyber Monday
- Massive sales and competitors can’t make this event easy for you; therefore, you have to use good marketing skills and offer great deals to attract customers.
- At times, the advertising costs may be high. Therefore, retailers have to be cautious with their budgets for the best return on investment (ROI).
- Coordination for timely deliveries and managing the logistics of shipping can be complex. Delays and shipping errors make customers less satisfied, especially if products do not arrive before holiday deadlines.
Conclusion
This Black Friday and Cyber Monday, 2024, need good practice to maximize the profit on these shopping events. The aim is not just to boost sales but to provide the best product experience to every customer to keep them for repeat sales. But the question is: Are you prepared for this? Follow our Black Friday and Cyber Monday Marketing Strategy guide to triumph Black Friday and Cyber Monday 2024 and the best approach for future sales.
