Posted by Amazon Vine is a program that allows Amazon’s trusted reviewers to share their opinions on new and pre-releases, assisting customers in making informed purchase decisions.
Amazon Vine Voices are chosen based on their reviewer rank, quality, and helpfulness, as approved by other customers, and vine reviews are identified.
How Does the Amazon Vine Program Work?
- Amazon Vine selects products that are enrolled by sellers based on factors such as product category, customer demand, and availability, which determines their eligibility for the Vine Voices program.
- Amazon invites Vine Voices, its most trusted reviewers, based on their rank and reputation-based data from honest and unbiased reviews .
- Amazon sends selected products to Vine Voices, who give feedback and reviews on products, which are then posted on the product detail page, providing valuable insights.
- Amazon Vine reviews are transparent and marked with the “Vine Customer Review of Free Product” badge. Amazon adds thousands of new products daily from various categories, making Voices a great place to try.
How Does the Amazon Vine Program Benefit Amazon Sellers?
- Early Reviews on New Products: Amazon Vine’s allows sellers to receive reviews on new or pre-released products, which is crucial as early reviews can guide and lend credibility to potential customers, ensuring trustworthiness in their purchasing decisions.
- Increased Sales: Amazon Vine reviews, authored by Vine Voices, boost customer trust, social proof, and SEO, enhancing product visibility in search results and increasing traffic and conversion.
- Promotion: Amazon Vine’s positive reviews can significantly boost sales by allowing sellers to display reviews in their listings and serve as a powerful promotion tool by highlighting the product and differentiating it from other products sold on Amazon.
- Strong Feedback: Amazon Vine reviews offer sellers valuable insights about consumer preferences, enabling them to make necessary product enhancements for improved customer satisfaction.
What Are The Requirements for Vine?
To participate in Vine
- The seller must have a professional selling account.
- Seller must be enrolled in the Amazon Brand Registry (login required).
- Seller should be eligible for Fulfillment by Amazon (FBA) offers.
- The seller’s product must have fewer than 30 reviews.
- The seller should have sufficient product inventory.
- Seller’s must have a proper product listing with an image, title, and description.
- The seller’s product must be launched during enrollment.
- Products that are adult in nature, digital, bundled, or heavy are not Vine-eligible
What is the Cost to Enroll Products in Amazon Vine?
Vine enrolls products with an enrollment fee per parent product, with no extra fee for child products. Charges are not incurred until the first review is published, and no charges apply if a review isn’t posted within 90 days.
| Number of units per parent product | Enrollment cost |
| Up to 2 | $0 |
| 3–10 | $75 |
| 11–30 | $200 |
How to Join Amazon Vine as a Seller?
- Log in to your Amazon Seller Central account
To participate in Vine, log in to your Seller Central account or register as a seller, and you should have a professional selling plan.
- Enroll your brand and Set up FBA
Enroll in the Brand Registry as a product owner or request a brand representative selling role from the rights owner or another administrator. Sign up for FBA through Seller Central. Once you’ve listed a new product, make it FBA inventory.
- Add products
Click on Advertising in the Seller Central main menu, then click Vine. From the Vine page, select any FBA products to enroll in and enter the number of units you would make available to reviewers.
- Get reviews
Your account will be charged after your first Vine review is published, and if you don’t receive a review within 90 days, your account won’t be charged. Learn more about Vine and other brand-selling tools on Seller Central’s “Build Your Brand” page.
Pros of Amazon Vine for Sellers
- Feedback for Improvement: Vine reviews provide valuable insights into a product’s strengths and weaknesses, aiding in the development of future products or marketing strategies and enhancing overall product quality.
- Boost in Sales: Positive Amazon Vine reviews increase product sales, as they can encourage potential customers to make a purchase.
- Product Visibility: Participation in Amazon Vine can enhance product visibility by increasing reviews and ratings, making your product stand out in search results and category listings.
Cons of Amazon Vine for Sellers
- Costly: Amazon Vine-paid participation is based on the fees paid to Amazon for each enrolled product, which may vary by product category and may not be affordable for all sellers, especially small businesses.
- No Guarantee of Positive Reviews: Amazon Vine’s reviewers are required to provide impartial feedback, but this does not guarantee positive feedback, as negative reviews can negatively impact sales and product reputation.
- Complex Process: Amazon Vine campaign management can be complex and time-consuming, as sellers must adhere to Amazon terms and conditions.
How to Cancel Vine Enrollment for a Product?
Enrollment for a product can be canceled if Vine reviewers don’t claim units or stopped if they claim a unit to prevent further claims. To stop Vine enrollment for a product, click on ‘Advertising’ in the Seller Central main menu, then click Vine to access the dashboard. Find your product and click Stop. Canceled enrollment will not be re-enrolled again.
q1. Are Vine reviews trustworthy?
Q2. Do Vine reviewers have to write positive reviews?
Q3. How can sellers monitor the performance of their products on Amazon Vine?
Q4. How many reviews can sellers receive from Amazon Vine?
Conclusion
Amazon Vine is a program that helps sellers gain credibility and visibility from a pool of trusted reviewers who provide genuine and useful reviews, enhancing sellers’s product quality. Vine provides early access to a diverse range of products, fosters a robust feedback loop for product selection, and enhances consumer trust. Vine members’ authentic, high-quality reviews can enhance product rankings, boost customer engagement, and consequently boost sales for sellers.
