Posted by The Christmas period for sellers within the Amazon structure is considered to be one of the most upbeat periods of concern. Customers are highly stimulated and sales tend to peak, raising plenty of chances of making one’s venture better. But working during this season comes with its own challenges that include the need for prior groundwork, proper organization and most importantly, the knowledge of how one will outdo the competitors.
In this blog, we will discuss how to develop an amazing strategy for the Amazon holiday period in the year 2024. We’ll explain the best selling strategies and how to run your business effectively on such important dates or events as Black Friday, Halloween, and Cyber Monday among very many others. Be it how do I find the best Halloween products to sell or Amazon Black Friday tips, this guide will prove worth reading.
Best Strategies to Follow During Amazon Holiday Season
Here are some of the top strategies to look at, if you are also an Amazon seller and looking forward to increasing your sales during the next holiday season.
1. Select Appropriate Items for the Seasonal Period
The first, and arguably the most important step in ensuring success during the Amazon holiday season, is choosing the right products to retail. Understanding customer’s needs is the most important factor that will lead to increase in sales. Seasonal items, gift-related items, and items that have to do with holidays such as Thanksgiving and Christmas always are bound to sell.
For example, in the month of October, product sales related to Halloween such as costumes, decorations and candy are on the peak. In the month of November, attention is put on Black Friday sales, Christmas presents and glacier products. This means that it is very important to analyze the trends as well as the most appropriate products to sell during Halloween period, quite earlier.
2. Make Sure You have Enough Products
There are almost no such scenarios that would devastate a business as running out of stock or shortage of supplies during Amazon selling holiday season. However this empty space could potentially cost the company money as lost sales. To avoid this, it’s best to take a look at the previous year’s performance and make a forecast for 2024.
The FBA Inventory Report gives you a sense of how much stock you should consider to import and also how it should be managed. Do not forget to factor in the sale on non-working days such as black Friday and cyber monday. And for FBA operations, make sure you send stock to Amazon centers well in advance of the dates that people will be shopping.
3. Don’t Forget to Focus on the Holiday Shoppers in Your Listings
First, choose your products and stock your shelves. After this, it is time to work on the product listings. Amazon, during the holiday period, attracts a lot of customers and the competition is high, hence buyers tend to do a lot of unplanned purchases. It would be best if you ensure the listings are eye-catching, straightforward, and friendly to amazon’s search engine.
Here are some tips on how to enhance the effectiveness of your listings:
- Market your products using the seasonal words: Include the seasonal words in the product titles and descriptions such as; words like ‘holiday gifts’, ‘Christmas presents’, or even ‘black Friday deals’ for example. This helps in boosting the product’s visibility.
- Quality images: Clearly and quality images of the products should be provided. For instance, for holiday themed products, try to provide images that suit the holiday mood.
- Product descriptions: Provide great descriptions of the products and try to convince the buyer how useful the products will be, especially as gifts or during the holidays.
Decking up a listing for the season does not take much effort and still helps the product in cutting through the clutter of the season.
4. Use the Promotional Features Offered by Amazon
Of course, all of the above is impossible without using a lot of promotions and discounts during the entire Amazon holiday season. Because customers know that on such shopping dates as Black Friday or Cyber Monday, they will get tremendous discounts.
A couple of promotional devices from Amazon:
- Amazon Coupons: Design some digital coupons for the customers to use at the cashier’s counter.
- Lightning Deals: Time-based offers that also show up on Deals page of Amazon to promote your product further.
- Free Purchase Promotion (BOGO): These promotions aims at maximization of the customer’s purchases by giving something for free or a discount when the customer makes a bulk purchase.
These promotional measures will however help you in doing more business and during Amazons’ festive season.
5. Keep Track of Your Rivals
When it comes to holidays, you cannot run your business without knowing what your rivals are up to. This may be analyzing their personnel prices or advertising techniques and even evaluating customer feedback. If they have some sort of offer which appears to be boosting their sales, it would be prudent to revise back to their prices or such run campaigns.
It is also possible to use some applications such as Keepa or Camel to monitor the rivals’ prices so that one does not lose customers during the Amazon festive period.
6. Strategize around Captain Professional and his Amazon Seller Calendar in 2024 Important Dates
It is also important to know the important dates under Amazon seller calendar in 2024 for planning appropriately and achieving success during the holiday time. you can list some of the dates that would require your attention as seen in the image below:
- 31st October (Halloween): Halloween provides a golden chance to merchandise costumes and decorations among other items.
- 24th November (Black Friday): Black Friday is one of the major American marketing occasions and thus presents huge likelihoods of making sales.
- 27th November (Cyber Monday): Almost entirely devoted to deals and discounts on online purchases, this day is dedicated mainly to the sales of tech gadgets and their peripherals.
- 25th December (Christmas Day): The weeks preceding Christmas, make sure that your products are being marketed as effective present ideas. There are key promotional time periods for these Gift Listed Ideal methods as well.
If you stagger your promotion and inventory buildup towards these dates, then you will be able to increase your sales many times over during the Amazon festive seasons as well.
7. Improve The Order Fulfillment Phases
Whenever we think of the holiday season we should understand that time is of the essence. Shoppers are inclined to buy their orders from the firm with the fastest delivery turnaround time, more when there is a purchase of gifts involved. Employing Fulfillment by Amazon (FBA) policies ensures that all your products placed on the site are Prime shipping eligible hence, an added advantage.
Further, it allows storage space within its warehouses where inventory is packaged, shipped, and customer billing paid without engaging marketing activities herself. Especially during the course of Amazon’s holiday season due to a great number of such orders rotating in the market.
8. Make Use Of Advertising
Such tools will also provide a significant boost to the sales of your products in Amazon during the Christmas Boxing Day and New Year season. There are Sponsored Products, Sponsored Brands, and Sponsored Undertaking ads to mention but a few.
So that you won’t lose your cash on ads, here are some suggestions on how to run ads around the holidays:
- Early campaign launch: Usually, a major shopping day follows the day(s) way before that and some adverts can be run to prepare the market earlier than that busy day.
- Use relevant searches within the holidays: In the recent past, it has been very useful to include phrases such as ‘Christmas presents’ and ‘Black Friday offers’ when advertising any products.
- Arm your wallet: Make sure that you pump up the money you put on advertisements over the highest selling periods like January sales and the Black Friday periods.
There is no doubt that a good advertising plan has the ability to increase Amazon holiday sales.
Final Thoughts
To conclude, the year 2024 presents a fertile ground for business sellers in Amazon’s holiday season. Yet, this requires a lot of strategizing, starting from choosing the products, creating the inventory, improving the listings and embracing the marketing strategies available on Amazon. This festive period becomes even more opportunistic considering that you remain aggressive and mindful of the Amazon seller calendar 2024 important dates.
For individuals on Fulfillment by Amazon (FBA), be prudent with your stock levels and employ the FBA inventory report to cope with the expected peak season. With these preparations, you should be all set to take advantage of the Amazon festive period and achieve greater sales than before!
